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This Lipstick Is Helping Reunite Migrant Families Separated At The Border

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By Megan Decker, Refinery29

If you — like so many Americans — have been wrestling with how to help the families being torn apart at the Texas border as a result of the Trump administration's zero-tolerance immigration policy, showing your support just got just as easy as buying a tube of lipstick.

Lipslut, the anti-Trump makeup brand born in the aftermath of the 2016 presidential election, just announced a huge initiative that will appeal to both makeup lovers and activists. As part of the brand's new Zero Tolerance campaign, from now until July 19th, 100% of all earnings from their hero product — a universally-flattering rosy pink liquid lipstick — will be donated to charities dedicated to helping families affected by Trump's immigration measures.
Lipslut founder Katie Sones says that her mission is to use her platform and consumer influence to make a statement against the heartbreaking persecution taking place in Texas. "While I’m happy to hear that families will no longer be separated, I am still against Trump’s zero-tolerance policy of prosecuting any who crosses the border," Sones tells us, adding that the company will continue to donate to the cause until effective policy-changing measures have been taken. "Lipslut will be donating to organizations that help families through this process, as well as those trying to reunite."

In the interest of integrating philanthropy into cosmetics, in this past year alone Lipslut donated half of all F*ck Trump lipstick earnings to civil-rights charities targeted by the Trump administration. More than just a passive process of buying makeup for a good cause, the brand gives shoppers a unique opportunity to vote on the specific charities where they'd like to see their money donated.

Two years ago, Sones founded Lipslut as a “middle finger to the current socio-political landscape." Today, she's changing both the scope of the cosmetics industry and public policy, one F*ck Trump tube at a time.

Lipslut F*ck Trump Lipstick, $19.95, available at Lipslut.

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